Ugly Fruits
PROJECT TYPE
Branding, Art Direction, Visual Identity
APPLICATIONS USED
Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Perfectly imperfect produce is often overlooked due to its unusual shapes, sizes, or appearance, contributing to unnecessary food waste. The challenge was to change how people perceive imperfect fruits and highlight their value through an engaging and approachable brand identity.
THE CHALLENGE
Created a playful, vibrant brand identity that celebrates the beauty of imperfect produce. Through bold typography, colorful visuals, and expressive packaging, the design gives overlooked fruits a personality of their own while encouraging a more sustainable approach to food consumption.
THE SOLUTION
